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Using the Market Opportunity Matrix as an illustrative tool, the market opportunity for the Dual is Kool Oil cooling and Filtering System is represented as follows. (Figure1)

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Based on its market size and market growth, market attractiveness is assessed as 'Moderate to High'. Based on the industry's competitive structure, and the market's acceptance of the product, the Dual is Kool Oil Cooling and Filtering System's ability to compete is assessed as' Moderate'. Based on these findings. it is the Innovation Centre's conclusion that there is a 'Moderate to High "market opportunity for the Dual is Kool Oil Cooling and Filtering System.